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Fire Emblem: Awakening Commercial Brings Epicness To 3DS

That’s right, a Fire Emblem game being advertised. And they said it couldn’t be done!

We’ve come a long way, friends. Once upon a time, the Fire Emblem series was a Japan-only juggernaut of strategy and roleplaying moxie. It wasn’t until a couple of Emblemites made their guest-star debut in Super Smash Bros. Melee on the GameCube that Nintendo realised, “You know what? Maybe, just maybe, there might be a global market for this baby.”

It’s always been niche though, but now Nintendo would have it be niche no more! Today they’ve unveiled the commercial set to do the rounds as the American launch date rapidly approaches. In a matter of days, commander, you and your stereoscopic dream-machine shall rally the troops, defend the innocent and bring the noise. To arms!

This is life. This is death. This is Fire Emblem: Awakening!

You heard the swarthy-voiced ad guy. The stakes are high, what with the permadeath and all. Interestingly, the commercial itself features plenty of cutscene footage, which is sure to look impressive on the 3DS screen but is also something Nintendo hasn’t revealed so much about yet. Presumably because they’re the engines by which the wheels of the plot turn.

Nevertheless, both glorious cutscenes and gameplay footage alike look just the ticket. For many gamers, this will be their first entry point into the series, and the commercial does its best to convey the bravado and gravitas the franchise is known for. With Awakening being the biggest and boldest entry to date, it makes sense that Nintendo wants to get it slotted into as many 3DS handhelds as possible.

It’s interesting that the first mention of gameplay style in the commercial is the emphasis on choices. Big sweeping choices are very much present in today’s gaming world, but with Fire Emblem they’ve always been there by default. Make a bad call, commander, and your little anime chums are dead.

No pressure!

By on 21 January 2013
Salubriously silly indie-novelist Tony likes Nintendo, doodling cartoons and various rambunctious shenanigans. His handheld of choice is the Cosmo Black 3DS, he tweets nonsense over on @HeyTonyOfficial, and a Norwich coffee shop has named a sandwich after him.

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  1. Stephan says:

    Arrrgh, I just want this game, now!!

    Gimme a solid European release date already…

  2. Shadow says:



  3. AgrippA says:

    Yeah its great to see that they are really getting behind Awakening but i do despair that they cant run a simultaneous or close to simultaneous release. Its not about equality across continents (although that would be nice too), but more that they will not be able to run as high profile an advertising campaign for the Europe release as they have for the US release. For example: currently they are doing almost daily updates on the 3DS Facebook page for to promote Awakening, something they cant exactly repeat when Europe release rolls around.

    Am i totally missing the point somewhere? Doesn’t simultaneous releases actually make for better, more efficient (ie cheaper) advertising campaigns?

    • Tony White says:

      That’s an interesting point, and I’m not sure if Nintendo will give Europe as much love for the game. Guess we’ll see in the coming months!

      Having said that, it’s also going to be an interesting dynamic for Pokemon X/Y, as those games ARE seeing a pretty much simultaneous release and the world’s getting information at it more or less all at the same time. It’s a shame more games can’t be globally synched up this way!

  4. RC says:

    Why can’t they just release it NOW! Some people (me) have been waiting since December 2011- and it is getting annoying now… 🙁
    I love the graphics, the characters, the music, the DLC looks awesome, everything is beautiful- now release it!

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