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Nintendo Of Japan Dangles Incentives Under Noses Of Digital Purchasers Of Demon Training, New Super Mario Bros. 2

Free Donkey Kong download and bonus Club Nintendo points to Japanese 3DS fans who buy via eShop. Will you see similar in your territory soon?

Considering the 3DS originally launched without the eShop, way back in the day, it’s since become a core part of the experience. Veteran Ambassador owners of the system will tell you, with croaky voice and misty eyes, how they didn’t have any cheerful orange digital download stores on the 3DS back in their day.

Since then, times have changed. Nintendo are keen to continue pushing their digital strategy, and to this end are soon to offer retail games for download.


Helping pioneer eShop downloadable retail games. Also, collecting lots of coins.

Interestingly, Nintendo of Japan are seeking to ensure 3DS gamers have some extra temptation to go digital rather than boxed. With both New Super Mario Bros. 2 and Demon Training to debut next week in Japan, Andriasang have reported there’s a promotion set to kick in at the same time.

Running from July 28th to September 2nd, buying a downloadable version of either game will net players double the Club Nintendo points. That’s apparently 40 points, and an extra 20 thrown in if New Super Mario Bros. 2 and Demon Training are bought at the same time.

Not only this, but buying either game via the eShop gives the discerning Japanese gamer a free download of the NES classic that started it all, Donkey Kong.

It seems Nintendo certainly want to encourage some attention to their first foray into simultaneous retail and digital distribution. As for how well these incentives work, of course, falls to the individual player. If this was to happen in your region, how would you respond? Does it add to the temptation to go digital, or were you planning to anyway?

There’s no word if a similar promotion will take place in the West, when New Super Mario Bros. 2 arrives. However, it’ll be interesting to see if you can garner extra Club Nintendo Coins/Stars for yourself, or if we’ll be seeing Donkey Kong, or another game entirely, used to sweeten the deal.

By on 20 July 2012
Salubriously silly indie-novelist Tony likes Nintendo, doodling cartoons and various rambunctious shenanigans. His handheld of choice is the Cosmo Black 3DS, he tweets nonsense over on @HeyTonyOfficial, and a Norwich coffee shop has named a sandwich after him.

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  1. Peter says:

    Well that sucks. I’m going boxed either way.

  2. Matt says:

    Nintendo is certainly going the extra mile with a lot of their software to get folks to buy it though it hardly seems necessary. The ambassador games were a nice offer but I dont play the majority of them. Additional club points are great you can save those up and get something nice.

  3. Samrat says:

    I kinda figured out that they had to this, because without all the incentives for DLC, and all of the incentives for the boxed version, nobody would have bought the DLC. I’m guessing they will do other things for the other regions or nobody will buy them.

  4. TheBehemoth says:

    I got an email a few minutes ago from NOA saying if I download the digital version of NSMB2 I get 100 coins, so it seems the promotion is expanding here too.

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